company

history

History

February,1938
Founded as "Asahi Plan" presently located at Ginza 1-9-7, Chuo-ku, Tokyo
August,1940
Name changed to "KOA-SHA"
May,1949
Incorporated as "KOA-SHA Inc."
June,1952
Osaka Sales Office opened
March,1953
Nagoya Sales Office opened
December,1953
Headquarters relocated to Ginza 7-2-16, Chuo-ku, Tokyo
August,1965
Headquarters relocated to Ginza 5-9-11 (Midori Building), Chuo-ku, Tokyo
April,1971
Osaka Sales Office name changed to Osaka Branch Office
April,1988
Nagoya Sales Office name changed to Nagoya Branch Office
November,1994
Headquarters relocated to Ginza 6-12-1, Chuo-ku, Tokyo (Daini-Kotobuki Building), present location
June,2010
KOA-SHA INTERNATIONAL opened in Bangkok, Thailand
September,2011
Joint venture KOA-SHA MEDIA (Thailand) established in Bangkok, Thailand
June,2012
KOA-SHA INTERNATIONAL VIETNAM established in Ho Chi Minh, Vietnam
October,2012
KOA-SHA MEDIA VIETNAM CO., LTD established in both Ho Chi Minh and Hanoi, Vietnam
July,2013
roof co., ltd established
August,2016
TR Moment co., ltd established

Awards

October,1989
"Victor Ad Pillar" received the Grand Prize and the Governor of Tokyo Prize, at the FY1988 Tokyo Metropolitan Outdoor Advertising Object Contest Also received the Outdoor Division Award in the 42nd Dentsu Advertising Awards
October,1990
"Parlament Neon Tower" received Honorable Mention and the Director of the Bureau of Urban Development Tokyo Metropolitan Government Award in the FY1989 Tokyo Metropolitan Outdoor Advertising Object Contest
October,1992
"JAL Neon Tower" received Honorable Mention in the FY1992 Tokyo Metropolitan Outdoor Advertising Object Contest
March,2007
"Shiseido TSUBAKI Promotion" received the Tokyo Outdoor Advertising Association Chairman's Award in the 5th Tokyo Metropolitan Outdoor Advertisement Contest
March,2017
"Otsuka Pharmaceutical Calorie Mate" received the Governor of Tokyo Prize at the Tokyo Outdoor Advetisement Contest
July,2017
"POLA Dots Train" received the JR East Japan Transit Advertising Awards 2017 Grand Prix

Achievements

April,1968
Developed "Unit Poster Board Ads", the first networked board sets in Japan for ads on station walls
May,1978
Developed "Push Cart Ads" on baggage carts in conjunction with the opening of New Tokyo International Airport (Narita Airport); this system turned cart use into advertising revenue
April,1984
Developed the "College Board Ads", the first outdoor advertisement in Japan networking 75 boards in Tokyo, Osaka and Nagoya that targeted college students
November,1988
Developed and installed the "Victor Outdoor Billboard", the first permanent irradiating laser advertisement
September,2002
Developed Unit Poster "On say", which has a sound system activated by motion sensors
July,2006
Developed and installed internally lit scrolling ads at Tokyu Dentetsu train stations which were subsequently introduced at Tokyo Metro Shinjuku Station the following year
April,2010
Developed and installed "D Board" ad sign sets at major Tokyo Metro stations
September,2010
Developed "Nishi Umeda Flag Ads" for the Osaka Subway Umeda Station Concourse
July,2012
Developed and installed "Minami Otsu Dori Banner Ads" on outdoor streetlight poles in cooperation with the Shopping District Association in the Sakae area of Nagoya
August,2012
Began installing the "Shibuya SI Board" outdoor ad in front of Tokyo Shibuya Station and a "Twin Billboard" that spans two building tops in front of Omotesando Station
August,2013
Developed and installed "ND Board" ad signs at Nagoya major municipal subway stations
August,2015
Consecutively developed "Nagoya Campus Boards" targeting college students in Nagoya, "Nagoya Wide Set" poster board sets at major municipal subway train stations, and cross-media integrated "Sun Road Intensive Mass Advertising" at underground Nagoya Sun Road malls at major Nagoya Municipal Subway stations
April,2016
Developed and installed "Ginza Banner Ads" on outdoor streetlight poles in cooperation with the Shopping District Association in the Ginza area of Tokyo
October,2017
Developed and installed large-scale "SK Board" ad signs at Nagoya Municipal Subway Sakae Station