history
History
- February,1938
- Founded as "Asahi Plan" presently located at Ginza 1-9-7, Chuo-ku, Tokyo
- August,1940
- Name changed to "KOA-SHA"
- May,1949
- Incorporated as "KOA-SHA Inc."
- June,1952
- Osaka Sales Office opened
- March,1953
- Nagoya Sales Office opened
- December,1953
- Headquarters relocated to Ginza 7-2-16, Chuo-ku, Tokyo
- August,1965
- Headquarters relocated to Ginza 5-9-11 (Midori Building), Chuo-ku, Tokyo
- April,1971
- Osaka Sales Office name changed to Osaka Branch Office
- April,1988
- Nagoya Sales Office name changed to Nagoya Branch Office
- November,1994
- Headquarters relocated to Ginza 6-12-1, Chuo-ku, Tokyo (Daini-Kotobuki Building), present location
- June,2010
- KOA-SHA INTERNATIONAL opened in Bangkok, Thailand
- September,2011
- Joint venture KOA-SHA MEDIA (Thailand) established in Bangkok, Thailand
- June,2012
- KOA-SHA INTERNATIONAL VIETNAM established in Ho Chi Minh, Vietnam
- October,2012
- KOA-SHA MEDIA VIETNAM CO., LTD established in both Ho Chi Minh and Hanoi, Vietnam
- July,2013
- roof co., ltd established
- August,2016
- TR Moment co., ltd established
Awards
- October,1989
- "Victor Ad Pillar" received the Grand Prize and the Governor of Tokyo Prize, at the FY1988 Tokyo Metropolitan Outdoor Advertising Object Contest Also received the Outdoor Division Award in the 42nd Dentsu Advertising Awards
- October,1990
- "Parlament Neon Tower" received Honorable Mention and the Director of the Bureau of Urban Development Tokyo Metropolitan Government Award in the FY1989 Tokyo Metropolitan Outdoor Advertising Object Contest
- October,1992
- "JAL Neon Tower" received Honorable Mention in the FY1992 Tokyo Metropolitan Outdoor Advertising Object Contest
- March,2007
- "Shiseido TSUBAKI Promotion" received the Tokyo Outdoor Advertising Association Chairman's Award in the 5th Tokyo Metropolitan Outdoor Advertisement Contest
- March,2017
- "Otsuka Pharmaceutical Calorie Mate" received the Governor of Tokyo Prize at the Tokyo Outdoor Advetisement Contest
- July,2017
- "POLA Dots Train" received the JR East Japan Transit Advertising Awards 2017 Grand Prix
- March,2019
- "Shiseido Co, Ltd Autumn Ginza 2018" received the Governor of Tokyo Prize at the 2019 , 11th Tokyo Metropolitan Outdoor Advertising Object Contest.
- July,2019
- "Otsuka Pharmaceutical Co, Ltd POCARI SWEAT ION WATER" received the Grand Prix at the Transit Advertising Award 2019 Vehicle Media Division.
Achievements
- April,1968
- Developed "Unit Poster Board Ads", the first networked board sets in Japan for ads on station walls
- May,1978
- Developed "Push Cart Ads" on baggage carts in conjunction with the opening of New Tokyo International Airport (Narita Airport); this system turned cart use into advertising revenue
- April,1984
- Developed the "College Board Ads", the first outdoor advertisement in Japan networking 75 boards in Tokyo, Osaka and Nagoya that targeted college students
- November,1988
- Developed and installed the "Victor Outdoor Billboard", the first permanent irradiating laser advertisement
- September,2002
- Developed Unit Poster "On say", which has a sound system activated by motion sensors
- July,2006
- Developed and installed internally lit scrolling ads at Tokyu Dentetsu train stations which were subsequently introduced at Tokyo Metro Shinjuku Station the following year
- April,2010
- Developed and installed "D Board" ad sign sets at major Tokyo Metro stations
- September,2010
- Developed "Nishi Umeda Flag Ads" for the Osaka Subway Umeda Station Concourse
- July,2012
- Developed and installed "Minami Otsu Dori Banner Ads" on outdoor streetlight poles in cooperation with the Shopping District Association in the Sakae area of Nagoya
- August,2012
- Began installing the "Shibuya SI Board" outdoor ad in front of Tokyo Shibuya Station and a "Twin Billboard" that spans two building tops in front of Omotesando Station
- August,2013
- Developed and installed "ND Board" ad signs at Nagoya major municipal subway stations
- August,2015
- Consecutively developed "Nagoya Campus Boards" targeting college students in Nagoya, "Nagoya Wide Set" poster board sets at major municipal subway train stations, and cross-media integrated "Sun Road Intensive Mass Advertising" at underground Nagoya Sun Road malls at major Nagoya Municipal Subway stations
- April,2016
- Developed and installed "Ginza Banner Ads" on outdoor streetlight poles in cooperation with the Shopping District Association in the Ginza area of Tokyo
- October,2017
- Developed and installed large-scale "SK Board" ad signs at Nagoya Municipal Subway Sakae Station